Deb Evans has been there — a franchisee, a franchisor and today a social technology navigator, consultant, trainer, speaker and Social Geek Radio host. She co-authored the book, Developing Peak Performing Franchisees. In the E.H. Anderson PR booth at the 2013 International Franchise Assoc Convention (IFA), attendees did not go home with another stress ball. We created franchise videos for our Why You? video campaign, and 30 attendees have received free, professionally edited videos to use on social networks, websites, and more.